Day 2 of Affiliate Summit East started off with a keynote speech from Chris Brogan and co-author of his book, Trust Agents, Julien Smith. In a nutshell, they talked about how you need to build trust on the web. Honestly, I didn’t take away all that match from the talk, although they both seem like cool guys. Maybe I was just tired from the night before, but it seemed a little bit choppy and rushed. I’d still be interested in reading their book as I’m sure it would be easier to understand with more in depth discussions.
After the keynote, I headed over to the session titled “Seven Deadly Sins of Landing Page Optimization” by Tim Ash who is the president of SiteTuners.com. Out of all the sessions I attended, this was the most useful and interesting. Tim is one of those guys who makes you wish you were his friend when he speaks and definitely had me thinking all day about my landing pages. For those wondering, here are the 7 deadly sins:
- Unclear call to action
- Too many choices
- Asking far too much information
- Too much text
- Not keeping your promises
- Visual distractions
- Lack of trust
For more information, make sure to check out Tim’s book.
After that session I grabbed some good grub from one of NYC’s top food carts (lamb gyro’s are the bomb), and headed into the exhibit hall. Honestly the hall was a little bit disappointing. It seemed like most of the exhibitors were CPA networks. How many networks can there be? I was hoping to see more traffic source type companies represented. After about an hour, I had talked to everyone that I wanted to and was on my way to the Facebook Ads session with Alex Schultz of Facebook, Zac Johnson, Shoemoney, and Dennis Yu. I learned a few tips, but I was most excited to hear Alex speak from Facebook’s perspective.
Taking a quick break I headed out to a dinner put on by ClickBooth‘s Eric Schecter at Tony’s DiNapoli Restaurant. It was an excellent dinner served family style with some great people. It was my first time meeting Ian Fernando and Justin Barr, both of which are way cool guys and am glad I got to meet them in person. After the dinner Ian, James Seligman, Murray Newlands, Greg Rollett, the CB crew, and I headed over to the Havana Club for the ClickBooth party. It was nice as it was pretty low key and was a good time. Murray and Greg ended up winning the beer pong tournament and are walking away with $1000 thanks to ClickBooth. If you aren’t a CB affiliate, what are you waiting for?
Overall, Monday was a great day in New York.
{ 5 comments… read them below or add one }
Had a great time hanging out at ASE Logan. Sorry I couldn’t pull of the win for you and James haha I’ll definitely be training a lot harder for ASW
Thanks for your recap of Affiliate Summit – when you say you’d like to see more “traffic source type companies” as exhibitors, what are some of those companies in particular you’d like to see?
Hi Shawn. First off, thanks for a great event. It was very well organized and I got a lot out of it. I liked the companies such as Facebook ads and Pulse 360 being. I’d like to see more companies like that such as Google AdWords, Yahoo Search, MSN AdCenter, MIVA, Bidvertiser, TrafficVance, etc… It would be very benefitial to be able to talk to some of those types of companies about what they offer and to answer questions that affiliates might have. Thanks.
great meeting up! dinner was def hell big the appetizzers alone would have been teh main course
That was definitely some great food.