Earlier this week I got the feedback people wrote about the panel I was on at Affiliate Summit West 2011 about building the affiliate & affiliate manager relationship. For the most part we had some pretty good feedback and I think it went fairly well. However there was one comment that I’ve been thinking about from someone who either wasn’t paying attention to something I said, or I didn’t explain myself well enough.
I was talking about how affiliate managers need to understand their affiliates and know that each one is different. As affiliates not all of us like the same things or work in the same way, so affiliate managers need to understand what motivates each of their main affiliates, how they prefer to be contacted, etc.
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Today is the first day of February. Not only does this mean it’s the day before one of my favorite holidays of the year (Groundhog’s Day, seriously, will Phil see his shadow?), but it also means it’s the start of the Niche Website Challenge, and that gets me excited.
What is the Niche Website Challenge you ask? Well let me explain.
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While there are many CPA networks that I work with, there are only a few that I really enjoy working with. One of those is PeerFly, which truly stands above the rest. I’ll get to the contest that they are partnering with in a minute, but let me tell you a bit why I like PeerFly.
Their Control Panel Freakin Rules
Ok, maybe the control panel is not the most important thing to a lot of affiliates, but they make things incredibly simple. Their interface is custom built, its really fast (unlike some others out there that take forever to load), you can place your own tracking pixels and postback URLS (specific to each offer) and they have some cool tools such as a Firefox plugin and a basic mobile version of their interface.
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I just wanted to take a few minutes and let you guys know about a site a good friend of mine in the industry just created to help raise money for his mom’s medical issues. Jason Rubacky, affiliate development manager at ShareASale, is one of the greatest guys I’m privileged to know and he needs your help to raise some money.
His mom suffers from a number of illnesses and with the amazing healthcare we have in this country, the expenses are through the roof.
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Wednesday I got back from Las Vegas after a few days of “work” at Affiliate Summit West 2011. I’m finally getting around to posting my recap since as soon as I got back my wife was sick and I’ve been playing Mr. Mom to my 9 month old daughter.
The Saturday before I left for Vegas I came down with a stomach flu and I was debating canceling my trip all together. I was not looking forward to my early morning flight, but I sucked it up and went after thinking about it (and an encouraging tweet, Solomon was right, it’s freakin Affiliate Summit, I can’t miss it).
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